Business Plan 4
The Living Garden Corp.

I. Executive Summary

Mission Statement:

The Living Garden Corp. is a 501(c)(3) nonprofit social public benefit corporation dedicated to creating intentional spaces that inspire, empower, and celebrate BIPOC artists.

At the heart of our mission lies a steadfast commitment to nurturing an environment conducive to artistic expression, community involvement, and meaningful social impact. We recognize the vital role of BIPOC artists in enriching our cultural tapestry and dedicate ourselves to uplifting their voices and talents.

Vision:

At The Living Garden, our vision is to cultivate a thriving and sustainable ecosystem where BIPOC artists are not only recognized but also feel deeply seen, supported, and empowered.

We strive to be a beacon for these artists, providing a platform where their unique perspectives, stories, and talents are shared and celebrated. Our goal is to create a world where the richness of diverse artistic expression is woven into the fabric of society, fostering a greater understanding and appreciation of the myriad cultural narratives that BIPOC artists bring to the global stage.

Key Initiative: The Art of Healing Fest (#TAHFest)

In alignment with our mission and vision, we are proud to introduce our key initiative, The Art of Healing Fundraiser Festival (#TAHFest). This inaugural event is not just a celebration but a manifestation of our dedication to BIPOC artists and the community.

#TAHFest is designed to be a vibrant tapestry of art, wellness, and cultural diversity, showcasing the talents and stories of BIPOC artists in a rich, engaging, and inclusive setting.

Highlights of #TAHFest include:

  • A Platform for BIPOC Artists: Showcasing a wide array of BIPOC artists and their work, offering them the spotlight they deserve.

  • Community Engagement and Empowerment: Facilitating interactive workshops, discussions, and performances that foster community bonding and empowerment.

  • Social Impact and Cultural Celebration: Creating a space that not only entertains but also educates and inspires, driving social impact through cultural celebration.

Executive Directors Footnotes: Through #TAHFest, The Living Garden Corp aims to create a resonant impact, echoing our core values and vision. This event is a stepping stone towards a more inclusive and artistically diverse society, where the voices of BIPOC artists are amplified and their artistry is an integral part of the community narrative.

II. Organization Overview

Legal Structure:

The Living Garden Corp. is organized under the Nonprofit Public Benefit Corporation Law. It is exempt from federal income tax under section 501(c)(3) of the Internal Revenue Code, and donations to the organization are tax-deductible.

Key Dates:

  1. Founded as Celebrating Women of Color Project in 2018

  2. Incorporated as The Living Garden Corp. in October 4th, 2023

  3. Gained 501(c)(3) status as of November 2023

Key Figures:

  • Executive Director & Board President

    Affectionately known as CEG (pronounced like sage), Claire Elizabeth Grace is a transformative figure in the realm of life skills and healing arts. Her journey, marked by a personal awakening, led her to dedicate her life to guiding others towards holistic well-being.

    Expertise & Approach

    A 500+ RYT and Reiki Master, CEG crafts a comprehensive approach to wellness that extends beyond traditional boundaries. From Aligned Yoga Asana to Alkaline Nutrition, her coaching embodies a transformative philosophy. Her dedication to the craft is evident in her recognition as a 500+ RYT and her mastery in Reiki, reflecting her profound impact in the field of holistic healing.

    Cross-Cultural Practitioner

    CEG's expertise as a cross-cultural practitioner encompasses areas such as Trauma Release, Herbalism, and End of Life Care. Her sensitive and understanding approach has notably contributed to the success of The Art of Healing Festival (#TAHFest), showcasing her ability to bring about meaningful change in diverse communities.

    Philosophy & Mission Alignment

    Believing in the transformative power of embracing the journey of self-discovery and healing, CEG uses her diverse skill set to foster growth, love, peace, and joy. Her philosophy aligns seamlessly with The Living Garden Corp’s mission: creating intentional spaces that inspire, empower, and celebrate BIPOC artists. Claire Elizabeth Grace is not just a leader but an embodiment of the organization's commitment to nurturing an environment conducive to artistic expression, community involvement, and social impact. She stands at the forefront of our efforts to uplift the voices and talents of BIPOC artists, enriching our cultural tapestry with diversity and resilience.

  • Director of Operations & Board Vice President

  • Director at Large

Organizational Chart for The Living Garden Corp

  1. Board of Directors

    • President: Provides overall leadership for the Board, sets the strategic direction,
      and represents the organization in high-level external relationships.

    • Vice President: Supports the President, assumes the President’s duties in their absence, and plays a key role in board initiatives.

    • Chairperson: Leads board meetings, ensures board actions are in line with
      the organization’s mission and policies.

    • Vice Chairperson: Assists the Chairperson and steps in their role when necessary.

    • Treasurer: Manages the organization's financial affairs, including budgeting
      and financial reporting.

    • Secretary: Maintains records of board meetings, manages official board
      documents and correspondence.

  2. Executive Team

    • Executive Director: Oversees overall management and administration,
      implements strategies and policies approved by the board.

    • Director of Programs: Responsible for program development and management, including oversight of #TAHFest.

    • Director of Development: Leads fundraising initiatives, donor relations,
      and grant management.

    • Director of Marketing and Communications: Manages all marketing, public relations, and communication strategies.

  3. Operational Management

    • Event Manager (#TAHFest): Plans and executes #TAHFest, coordinates
      with vendors, artists, and staff.

    • Community Engagement Manager: Builds & oversees relationships with the community, handles outreach programs.

    • Volunteer Coordinator: Manages volunteer recruitment, training, and assignments.

    • Artist Relations Manager: Liaises with artists for programs and events,
      ensuring their needs are met.

  4. Support Services

    • Finance Manager: Handles day-to-day financial transactions, budget
      tracking, and financial reporting.

    • HR Manager: Responsible for human resources management, including
      hiring, training, and staff development.

    • IT Specialist: Oversees technology infrastructure, including database
      and website management.

    • Administrative Assistant: Provides general administrative support across
      the organization.

  5. Advisory Committees

    • Program Advisory Committee: Provides guidance on program development
      and artist selection.

    • Marketing Advisory Committee: Advises on marketing strategies and
      outreach efforts.

    • Financial Advisory Committee: Offers expertise in financial planning and sustainability.

Executive Directors Footnotes: This structure provides a clear hierarchy and delineation of roles, ensuring that all aspects of the organization's operations are effectively managed and aligned with its mission. The Board of Directors, with its enhanced leadership roles, sets the strategic direction and governance, while the executive and operational teams focus on the day-to-day implementation of the organization's objectives.

III. Market Analysis

Industry Overview: Non-Profit Sector in Arts and Wellness

Non-profit organizations in the arts and wellness space, such as The Living Garden Corp, play a crucial role in providing access to the arts and promoting wellness, especially in underserved communities. We often act as catalysts for social change, leveraging art as a tool for community engagement, education, and mental health support. This sector is driven by a growing public interest in cultural enrichment and personal well-being, both increasingly recognized as essential components of a high-quality life.

The intersection of arts and wellness in the non-profit sector is an evolving landscape, with an emphasis on inclusive programming that reflects diverse cultural backgrounds. These organizations not only provide platforms for artistic expression but also foster environments where individuals can explore and improve their mental and physical health through various art forms.

Target Audience: Characteristics

The primary audience for The Living Garden Corp and #TAHFest includes:

  • Art and Wellness Enthusiasts: Individuals with a keen interest in exploring and experiencing the arts as a medium for wellness and personal growth.

  • BIPOC Community: A significant focus is on engaging BIPOC individuals who seek representation and platforms that uplift their cultural narratives.

  • Community Activists and Social Changemakers: People who are actively involved in community development and social causes, looking for meaningful ways to contribute and connect.

  • Young Adults and Families: This demographic seeks enriching experiences that cater to both personal enjoyment and educational value.

  • Local Community Members: Residents in the vicinity of the event who are interested in participating in local cultural and wellness activities.

  • Artists and Wellness Practitioners: Professionals and amateurs in the fields of arts and wellness, seeking opportunities for exposure, networking, and collaboration.

Competitive Analysis: Differentiating #TAHFest

While there are numerous organizations and events focusing on art and wellness, #TAHFest sets itself apart in several key ways:

  • Focus on BIPOC Artists: Unlike many mainstream events, #TAHFest places a strong emphasis on celebrating and promoting BIPOC artists, offering a unique platform for these voices to be heard and appreciated.

  • Integration of Art and Wellness: #TAHFest uniquely blends artistic expression with wellness practices, creating a holistic experience that caters to both mental and physical well-being.

  • Community-Centric Approach: The festival is deeply rooted in community engagement, aiming not just to entertain but to forge lasting relationships and foster a sense of communal support and growth.

  • Innovative Programming: From Zen & Kush After Hours to Soul-Care Sunday Brunch, #TAHFest offers innovative and immersive experiences that are not typically found in other art and wellness events.

  • Educational Component: The festival also serves an educational purpose, providing workshops and talks that enlighten attendees on various aspects of art, wellness, and social issues.

Executive Directors Footnotes: The unique positioning of The Living Garden Corp and #TAHFest within the non-profit sector in arts and wellness is characterized by its strong focus on BIPOC representation, its innovative blend of art and wellness, and its commitment to community engagement and education. These elements not only define its target audience but also set it apart in the competitive landscape.

IV. Objectives & Goals

Create Intentional Spaces:

  • Host events, workshops, and exhibitions that provide BIPOC artists with opportunities to showcase their talents.

  • Establish physical and virtual spaces that foster creativity, collaboration, and cultural exchange.

Empower BIPOC Artists:

  • Provide resources, mentorship, and professional development opportunities to help artists develop their skills and navigate the art industry.

  • Facilitate networking and collaboration among BIPOC artists, creating a supportive ecosystem.

Celebrate Diversity:

  • Showcase a diverse range of artistic disciplines, including visual arts, performing arts, literature, and more.

  • Organize festivals and events that celebrate the rich cultural heritage of BIPOC communities.

Promote Social Impact:

  • Use art as a tool for social change by addressing issues such as racial injustice, inequality, and discrimination.

  • Collaborate with community organizations and advocacy groups to amplify the impact of artistic initiatives.

V. Programs & Activities

Art Exhibitions:

  • Rotating exhibits featuring BIPOC artists in various mediums.

  • Collaborations with galleries and cultural institutions to broaden reach.

Workshops and Education:

  • Skill-building workshops, artist talks, and panel discussions.

  • Scholarships and educational programs for aspiring BIPOC artists.

Community Engagement:

  • Public art projects that involve and reflect the community.

  • Outreach programs to schools, community centers, and underserved areas.

Annual Festivals:

  • Cultural festivals celebrating the diversity of BIPOC artistic expression.

  • Collaborations with local businesses and organizations.

VI. Funding & Sustainability

Donations and Grants:

  • Seek donations from individuals, corporations, and foundations

  • Apply for grants from arts and cultural organizations, government agencies, and philanthropic entities.

    Current Grant Applications:

    • Creative Heights Grant: Applied for $100,000

    • Care Oregon Grant: Applied for $25,000

    • Care Oregon Event Sponsorship: Applied for $20,000

    • PCEF Grant: Applied for $5,000

    Personal Donors:

  • Claire Heacock: $15,000

  • George Bach: $7,500

  • Carol Heacock: $4,500

  • David Novak: $3,000

  • Elisha Robinson: $650

  • Megan Grace: $50

    Business Donors:

  • BachWest Distributors: $2,500

  • Forge Hot Yoga $250

  • Madré Tierra Organics $222

  • Juice Joint PDX $333

  • Barrel Room (inkind)

  • Knot Springs (inkind)

Membership and Sponsorship:

  • Establish a membership program for individuals and businesses to support ongoing initiatives.

  • Attract sponsors for events, exhibitions, and educational programs.

Earned Revenue:

  • Generate revenue through merchandise sales, ticketed events, and art sales.

  • Explore partnerships with businesses for mutually beneficial collaborations.

VII. Marketing
& Outreach

Online Presence:

  • Maintain a dynamic website showcasing artists and upcoming events.

  • Leverage social media platforms to engage with the community.

Collaborations:

  • Partner with local businesses, educational institutions, and cultural organizations.

  • Collaborate with influencers and ambassadors to broaden reach.

Public Relations:

  • Develop relationships with media outlets to secure coverage.

  • Utilize press releases, newsletters, and other communication channels.

VIII. Monitoring
& Evaluation

Metrics:

  • Track attendance at events, workshop participation, and community engagement.

  • Monitor the impact of artistic initiatives on social issues.

Feedback Mechanisms:

  • Collect feedback from artists, attendees, and the community to continuously improve programs.

  • Conduct surveys and evaluations after events and exhibitions.

Financial Accountability:

  • Maintain transparent financial reporting in compliance with nonprofit regulations.

  • Regularly review financial performance and adjust strategies accordingly.

IX. Conclusion

The Living Garden Corp. is committed to creating a lasting impact by providing meaningful opportunities for BIPOC artists and fostering a more inclusive and equitable artistic landscape. Through intentional spaces, empowerment initiatives, and celebrations of diversity, we aspire to contribute to positive social change and inspire a new generation of artists.

See a list of The Living Garden Corp. initiatives here